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While it wasn’t the deciding factor, the Supreme Court ruling played a role in CBS Sports’ decision to create more gambling-focused video, said Jeff Gerttula, evp and gm of CBS Sports Digital. “It’s something we would have done anyway, but the long-term value of the [sports-betting] space is much higher now than it was before the Court’s decision,” Gerttula said. “It raised the urgency and the long-term potential for the show.” Other sports publishers are investing in sports betting content. Sept. 9, Chernin Group-owned Barstool Sports also premiered a linear TV
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